La (re)producción de subjetividades y cuerpos en la cultura de consumo actual

Abstract

The current consumer culture directs the subjectivities and bodies to a set of beliefs, values and glorified by the mass media practices. These shaping techniques are a set of devices involved on the identity of the persons imposing / proposing certain models and applications on the body and, consequently, naturalizing certain ways of thinking (is). The ability to problematize these beliefs and hegemonic values can understand them as historic buildings and so invented based on certain interests. The development of these topics and then presented some theoretical problems completing my Master's thesis in Education Body underway in the Faculty of Humanities and Education at the National University of La Plata. The thesis project general objective to analyze the role of physical education teachers in gyms around the body practices gymnastics.